|  |  | | Isha Edwards | | Consultant, Instructor, Speaker |
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Brand management services include, but are not limited to the following:
- Identify and secure partners, sponsors or image-makers that accurately reflect a brand
- Develop or increase brand awareness consistent with the company's core values plus short and long term goals
- Manage the planning and execution of brand-specific projects to ensure timely, cost effective completion
- Evaluate branding activities/events and pinpoint ways to improve each effort
- Establish or administer alliances where expertise, technology or intellectual property is leveraged to expand product offerings, functionality and/or market reach
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Business communication services entail creating, copyediting, proofreading, copy writing or distributing the following types of content:
- Collateral Materials: ads, brochures, flyers, business cards and letterhead *
- Publications: Web sites, blogs, articles, newsletters, and reports
- Corporate Correspondence: letters, memos, agendas, e-mail, press releases
- Proposals: business or marketing
- Audio-Visual Presentations: PowerPoint, videos, social media campaigns, and film/TV scripts
Company or industry-specific style sheets are created or used to ensure that messages foster clarity, trust, and stated themes. Messages are also tempered to address employee, customer and public relations, or reputation management.
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Through EPiC Measures' BrandNu Seminar Series™, business leaders, marketers, and others are empowered to launch marketing campaigns that are properly aligned with a well-defined brand. One aspect of the seminar series is showing seminar participants how to look at the seven facets of business the foundation of a brand and how to structure each function to support brand promises. In addition learning from a well designed business curriculum, participants learn how to organize, strategies, negotiate, and team build.
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Marketing strategy is centered on a simple technique designed to establish and/or grow a business.
A well established story or brand and respective line extensions is a company's most valuable asset. In addition to providing a competitive advantage, a well established brand maximizes earnings. Determining where brand value resides and aligning business operations to retain value is the primary goal of consulting.
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